Privacy Policy
Thierica Inc.
Effective Date: October 21, 2026
1. Introduction
Thierica Inc. (“Thierica,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information that you share with us.
This Privacy Policy explains how we collect, use, maintain, and protect information obtained through our websites, business communications, and electronic messaging services.
This policy applies to our websites, including:
- www.thierica.com
- www.thiericadisplay.com
It also applies to electronic communications and SMS messaging programs operated by Thierica, including the PressDown Alerts program.
By using our websites or voluntarily providing information to us, you acknowledge the data practices described in this policy.
2. Information We Collect
We may collect personal and business-related information when you visit our websites, contact us, request information, submit inquiries, or communicate with our employees.
Information collected may include:
- Name and job title
- Company or organization name
- Business or personal email address
- Telephone or mobile phone number
- Mailing or business address
- Information submitted through website contact forms
- Product inquiries, quotation requests, and other business communications
- Technical information such as IP addresses, browser types, device information, and website usage data
- SMS enrollment information and messaging preferences when voluntarily provided
We collect information that is reasonably necessary to conduct our business, respond to inquiries, operate our services, and communicate with customers, suppliers, employees, and other business contacts.
3. How We Use Your Information
Thierica may use collected information for the following business purposes:
- Responding to customer inquiries and requests for information
- Preparing quotations, proposals, and other business communications
- Providing products, services, and customer support
- Communicating with customers, suppliers, and business partners
- Managing employment-related communications and internal operations
- Sending operational notifications and equipment-status alerts to enrolled employees
- Maintaining and improving website functionality, performance, and security
- Complying with applicable legal and regulatory requirements
- Sending business-related updates or marketing communications where permitted by law and applicable consent requirements
We do not use information collected specifically for the PressDown SMS program for unrelated marketing or promotional purposes.
4. SMS Text Messaging and PressDown Alerts
SMS Alerts. Thierica Inc. sends text message alerts about PressDown production equipment status to employees who have opted in. We collect your mobile phone number and your consent for this purpose only. Message frequency varies based on equipment events. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.
For questions or to have your number removed, contact IT@thierica.com.
Participation in the PressDown Alerts program is voluntary. Employees may withdraw their consent to receive SMS notifications at any time.
Opting out of text messages will not affect an employee’s employment status or access to unrelated company services.
5. Mobile Information Sharing and SMS Consent
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
Thierica does not sell, rent, or provide mobile phone numbers collected through its SMS messaging program to third parties or affiliates for their marketing or promotional use.
Third-party service providers, including SMS delivery platforms such as Twilio, may process information as necessary to transmit messages, provide technical services, maintain the messaging system, and support its operation. Such providers are not authorized by Thierica to use this information for independent marketing or promotional purposes.
6. Information Sharing and Disclosure
Thierica does not sell personal information collected through its websites.
We may share information with trusted service providers that assist us in operating our websites, providing information technology services, supporting business operations, or delivering services requested by users.
These providers are authorized to process information only as necessary to perform their assigned services, subject to applicable contractual and legal obligations.
We may also disclose information when required by law, legal process, or a valid governmental request, or when reasonably necessary to protect the rights, security, and property of Thierica or others.
The SMS and mobile information restrictions described in Section 5 apply regardless of these general information-sharing provisions.
7. Website Cookies and Analytics
Our websites may use cookies and similar technologies to support website functionality, improve the user experience, analyze website performance, and maintain website security.
Cookies are small data files stored on your device when you visit a website.
You may adjust your browser settings to restrict or disable cookies. Disabling certain cookies may affect website functionality.
Where required by applicable law, we will provide appropriate notice or obtain consent for the use of nonessential cookies and tracking technologies.
8. Data Security
Thierica takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
These measures may include access controls, authentication requirements, network protections, and restrictions on access to information based on business responsibilities.
Although we work to safeguard personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
9. Information Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, meet legitimate business needs, and comply with applicable legal, contractual, or recordkeeping requirements.
SMS enrollment and consent records may be maintained as necessary to demonstrate compliance with applicable messaging requirements.
When information is no longer required, we take reasonable steps to delete, securely dispose of, or anonymize it, as appropriate.
10. Your Privacy Choices
You may contact Thierica to request information about the personal information we maintain about you or to request its correction or deletion, subject to applicable laws and legitimate business or recordkeeping obligations.
You may also:
- Unsubscribe from marketing emails using the instructions provided in those communications.
- Opt out of PressDown SMS alerts at any time by replying STOP.
- Request assistance with SMS messaging by replying HELP or emailing IT@thierica.com.
- Adjust your browser settings to manage cookies.
We will review privacy-related requests and respond as required by applicable law.
11. Third-Party Websites
Our websites may contain links to external websites or third-party services.
Thierica is not responsible for the privacy practices, security policies, or content of websites operated by other organizations.
We encourage visitors to review the privacy policies of any third-party websites they access.
12. Children’s Privacy
Our websites and services are intended for business and professional audiences and are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take appropriate steps to delete it.
13. Changes to This Privacy Policy
Thierica may update this Privacy Policy periodically to reflect changes in our business operations, technology, services, or legal requirements.
When changes are made, the revised policy will be posted on our websites with an updated effective date.
14. Contact Information
For questions about this Privacy Policy, personal information, or our SMS messaging practices, please contact:
Thierica Inc.
900 Clancy Ave. NE
Grand Rapids, MI 49503
United States
Email: IT@thierica.com
Websites:
www.thierica.com
www.thiericadisplay.com